The Media Consultant Group

The definitive 20-page guide for Do-It-Yourselfers who are comfortable in front of the television cameras regardless of the intensity of the scrutiny and pressure on their businesses. This package comes with everything you need to manage the crisis yourself, including tactics on how to approach direct crises differently than indirect crises; a checklist of more than 100 questions about your operation you must be prepared to answer at all times; how and when to engage the media; leveraging a challenge into an opportunity to showcase your company's operational safety procedures; who should be on your crisis management team; crisis prevention tips for the future; how to rebuild confidence in your customers; and reaching out to the media now and in the future for the sake of your reputation and your bottom line.

This package includes every component of the package above, and adds customized components based on your company's specific needs. In this version we do all of the work for you: We prepare a personalized kit based on factors inherent to your company in particular, hold a three-hour teleconference with your top executives to ascertain the most critical information that makes your situational dynamics so unique, and then take the "Crisis Management In A Box" and make it into "Your Company's Personal Crisis Management Plan In A Box," which includes a strategic media plan.

This premium solutions package takes every component of the previous two and adds an initial on-site visit to meet with your top personnel and conduct a company-wide audit of preparedness plans; the creation of a special dossier for your company on every aspect of your operation (with updates as needed); additional media training, interview coaching and practice drills; and full Media Consultant Group engagement at your location to serve as the media spokesperson and crisis coordinator for the duration of any event at any time. Pricing starts at the figure below, includes five hours of direct media counsel, a strategic media plan. Investment levels will vary based on the duration of any crisis event, geographic location and surrounding media market, company fleet size, personnel on staff, equipment in your fleet and your legal and insurance liability exposure levels.

The spoken word accounts for only 7 percent of communication. An astounding 93 percent of conveying your message is not what you say, but how you say it and how you look when you say it. How you speak -- voice qualities, tone, pitch, cadence, diction, enunciation -- account for 36 percent of communication. And the majority of your communication is non-verbal: 57 percent, to be precise, including eye contact, facial expressions, gestures, posture, and how you dress. Learn the secrets of authoritative message delivery that has little to do with turning a phrase.

To be quoted, the adage reminds us, one must be quotable. In Mastering Messaging, you will learn the art of the sound bite, how to deliver your key points to your target audiences by using the media as a conduit to reach them, why it doesn't matter what the question is if you use a simple technique to connect your answer back to your major talking points, and how to evade loaded questions without being evasive.

In media interviews, the natural inclination of human nature is to rely on phrases we've heard others use or ones we've used ourselves before. Too often, however, these words and phrases are shopworn and hackneyed -- dreaded cliches that evoke no sound bite worth quoting. This report includes a comprehensive list of 50 words and phrases one should avoid using in media interviews, and a specific replacement for each of those 50 trite expressions that instead provides an original, positive, action-oriented word or phrase to create your new quotable sound bites.

Eron Shosteck's "Potomac Beach" is an uproarious insider’s view of what really goes on behind the scenes on Capitol Hill and in political campaigns. Follow with prurient fascination as our hero, Congressman Charles Lattan, fights for his political life in a hotly contested political race, stumbling through a hilarious series of televised gaffes, campaign rally flubs and strategic blunders that threaten his career. Lattan, a former plumber, knows he’s in over his head on Capitol Hill. But can his staff keep the campaign—and the candidate—together long enough to save the congressman from himself? Please specify when ordering how you'd like the book inscribed.